News brief
What started as an event by American Express a little over ten years ago is now a common tradition across the country. Local businesses are preparing for Small Business Saturday, an event to encourage holiday shopping at brick-and-mortar stores during one of the busiest times of the year.
Small Business Saturday generated over $23 billion last year between Thanksgiving and Cyber Monday, according to the . That鈥檚 an 18% increase compared to 2020.
This year, 42% of consumers plan to participate, according to a . The online lending marketplace ranks Utah No. 1 in its analysis of where small businesses are most prominent. Wyoming, Montana, Nevada and Colorado also . Roughly 60% of businesses in these states have fewer than five employees.
Aikta Marcoulier works for the U.S. Small Business Administration in the Rocky Mountain Region. She said Small Business Saturday is more important than ever due to the pandemic.
鈥淲e鈥檝e seen disasters in Colorado before, but now this is a prolonged disaster that we're dealing with,鈥� she said. 鈥淭his is extremely critical for us and Colorado businesses to take advantage of this time of year.鈥�
She said this event is not just about finding items that are not in the big box stores 鈥� it鈥檚 about keeping small businesses alive.
鈥�78% of small businesses鈥he revenue that they raise during this shopping season will determine if they're going to be functioning next year,鈥� she said.
A survey conducted by the found that 67 cents of every dollar spent at a local business stays in the community, fostering economic development.
Marcoulier said customers can also support small businesses by shopping on their online stores, buying their gift cards, and promoting them on social media. This can be especially helpful for small businesses that are not in metropolitan areas like Denver or Salt Lake City.
鈥�Much of our region is rural, and it's really important to remember that we need to also patron those rural businesses,鈥� she said. 鈥淎nd what's really exciting is most of our many businesses, the pandemic pushed them to be online. So e-commerce and online shopping is part of small business today.鈥�
The U.S. Small Business Administration has free resources and a if businesses need help getting the word out.
This story was produced by the Mountain West News Bureau, a collaboration between Wyoming Public Media, Nevada Public Radio, Boise State Public Radio in Idaho, KUNR in Nevada, the O'Connor Center for the Rocky Mountain West in Montana, 皇冠网址 in Colorado, KUNM in New Mexico, with support from affiliate stations across the region. Funding for the Mountain West News Bureau is provided in part by the .
